Case study: End-to-end Loyalty Solutions for World's Leading Brands

Freshbyte collaborated with Collinson to deliver advanced loyalty solutions for leading global brands. By providing a dedicated team, Freshbyte enhanced Collinson's development capabilities, ensuring efficient project execution and innovative outcomes. This partnership exemplifies Freshbyte's commitment to offering tailored, nearshore software development services that drive client success.

Projects Completed
50+ projects
Client Location
London, UK
Team Size
20+ engineers
Partnership Period
2011 - ongoing

Technologies

  • Drupal
  • Magento
  • DevOps
  • DotNet
  • Amazon Web Services (AWS)
  • Java
  • Docker
  • Kubernetes

About the client

Collinson is a family-run, global business dedicated to connecting their clients and their customers to a world of travel possibility. Collinson is the global leader in Loyalty and Benefits solutions, with 35 years experience in the industry, over 1,500 clients and serving more than 800M customers world-wide.

The challenge

Collinson Group first approached Freshbyte in early 2011, looking for a technical partner to deliver a project for a leading brand in the Cosmetics Retail industry. They wanted to partner with a development company with the capability to deliver multiple projects in parallel and the flexibility to scale up and down the team when they had a bigger influx of clients.

Our approach

After a first trial project together, we agreed on a collaboration model which suited best their needs, a Dedicated Team. The model proved to be very successful and, in time, the team grew to support them with multiple technology stacks. For each technology stack we have a technical lead who manages the local team and who is the main point of contact between the two companies.

The results

  • Freshbyte's collaboration enabled Collinson to execute and deliver over 50 projects in the Loyalty and Benefits space.
  • The Dedicated Team model allowed Collinson to efficiently scale their development capacity based on project demand.
  • Freshbyte provided expertise across multiple technology stacks, ensuring seamless project execution
  • Since 2011, Freshbyte has been a preferred technical partner, consistently supporting Collinson's business growth

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